Advertising Disclosure
This advertising disclosure informs our users about how we make money on the website while still providing free services. Our advertising policy is open and transparent, stating unbiased facts about how we get commissions. This is also to inform our users that the information we put on our website about gaming platforms in our articles is unbiased and based on facts. This advertising disclosure discusses this topic further and has been simplified and made easily understandable.
We allow third-party sites, also known as affiliates, to advertise their services on our website. However, we do not allow these adverts to interrupt or compromise the unbiased nature of our articles. We streamline the adverts so users can see them whenever they interact with the website or read articles. Also, our articles are in no way affected by these adverts, their designs, or their contents. This proves that our adverts are independent of our editorial content, allowing users to enjoy and explore our website thoroughly.
How We Make Money
We have already stated that the services provided on the website are free for users. However, we still need money to run the website, pay employees, etc. Therefore, to make money, we enter into partnership agreements with organisations and use affiliate links that pay a fee or commission for us to advertise their services on our website. The agreements we have with each advertiser differ depending on the arrangement, and this affects how we display their ads on our website.
Our users take priority, and we aim to ensure they always have the best experience when using our services. We do let third-party adverts disrupt the services we provide on our website.
We are independent and transparent in our services. As a result, we do not share false information, particularly in our casino reviews and recommendations, casino comparison lists, or in all our other articles. Further details on our advertising and partnership agreements are written below:
Casino Partnerships
We have established affiliate and business partnerships with online gaming companies to run our website. These companies advertise on our website, and when our users see the ads and visit their pages by clicking their links, we receive a commission. The adverts are placed strategically on our website and are easily accessible to users. Our agreements vary by partner because we have different terms and conditions with each. However, they all pay a commission or fee before we feature their ads or links on our website.
Comparison Lists
We display lists of gaming pages we partner with as affiliates on the exhalecigarette.co.uk website. Users can click the links on the website to visit those pages. The lists presented to each user are unique, as they are displayed based on their pre-saved preferences or website history.
For example, a user may want to visit sites that use specific financial services when placing bets. We know this based on their search history. So, when displaying ads, we mainly show those that align with the user’s preferred payment method.
However, the listing and frequency of the affiliate links we display on our website depend on our advertising agreement with them. This does not mean users will be shown poorly rated affiliates. Instead, it simply means that they will be shown affiliate links that pay more frequently, as long as they are relevant to the user’s search history and preferences. Please note that the lists or affiliates do not have any impact or influence on the articles we write or any of our editorial content.
Spot Positions
Certain spots are sold on the lists of affiliates shown to users. They are sold to our affiliates, and we get a fixed amount for them. These spots are prominently labelled as “sponsored”, so users know they are fixed spots. From these sold spots, we receive payment whether or not a user clicks the link on our website.
Advertising Disclosure Conclusion
Users must be aware that we collect commissions and fees on this website. This has been fully explained in our advertising disclosure policy above. This is so we can meet our financial obligations and continue providing users with free services on our website. Our affiliate partners do not influence the services we render to our users. Even though we earn a commission from them, we are fully independent and impartial in the information and opinions we provide to our users. The money we get from them enables us to continue providing users with free services and a great user experience on the website.
Advertising Disclosure FAQ
Peter Wilson is the Editor-in-Chief at exhalecigarette.co.uk. He has more than nine years of experience from the iGaming industry and is a valuable resource for everything related to online casinos.
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With an education from the University of Cambridge and while working with iGaming for the last seven years, Stephen has obtained a lot of knowledge about the industry. He usually writes about the different types of online casinos, casino bonuses and various gambling strategies.
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