Cookie and Privacy Policy

Privacy policy
Any time you use the website exhalecigarette.co.uk (UK site), it can automatically have access to some of your personalised details. This is done so you can have a wonderful experience throughout the website.
We process your personal details, but we also ensure this is done as transparently as possible and in accordance with the law. In this Privacy Policy (“the policy”), we will explain in detail how we handle and process your personal data on this website.
The original language in which this policy is written is English. However, it can be translated into a different language, depending on the circumstances. When interpreting the translation, if a dispute arises between the translation and the original, the English form takes priority. The exhalecigarette.co.uk (UK site) may also modify this policy at any time, and the changes will become effective as soon as they are published.
Some examples of the personalised details that we have access to include:
- Surname
- First name
- Other names
- Email address
- IP-address
- Timestamp
- Country
- Postcode
- Contact address
- Opt-in consent
- Log files
- Device details
- Other cookies with your personalised details
Reasons for personalised details and the legal grounds for processing
Reason
We need access to your personalised details for processing for several reasons. They are given below:
- We analyse data from our records and systems to improve the website's accessibility and overall experience.
- The personalised details help us effectively understand and respond to user support issues.
- The details are processed to help us fulfil legal rights and regulatory obligations.
- To aid in creating and implementing security measures against cybersecurity threats.
- This will help us reach out to our users through newsletters and send promotional offers to those who have subscribed.
Before you can explore the services and products we offer on our website, you must give us consent to access and process your personal details. You must fill out the consent form on the website the first time you try to visit the website. You cannot use the website unless you fill out the form and grant us access to your personal details. The details we collect help us understand your behavioural patterns on the website. These patterns include the kinds of content you like, which we determine from the pages you open often, the time you spend on them, and your IP address.
One reason your IP address is fundamental is that it helps us identify the region you are located in. If the area where you are is one where gambling is illegal, we can promptly block your access to the site. Having your IP address also helps us monitor a particular user's activities and analyse changes in their behavioural pattern. An analysis of this can help us prevent foreseeable threats of cyberattacks.
We only use your personal details for the purposes and specifications explained above.
Legal grounds
Part of our legal duty is to inform you about the lawfulness of our processing of your personal data. They can be found below:
- We have your permission to access and process your personalised details
- It is our core responsibility to implement measures to prevent possible cyber-attacks. When there is a threat to our cybersecurity systems, stopping the threat takes priority over protecting your data rights.
- Profiling
This is the automated process we use to classify our users' personalised details, which we have obtained to predict specific behavioural patterns. We also use this to analyse their preferences, health, interests, location, etc., so we can display relevant content to them when they visit the website.
The profiling begins when you consent to us accessing your details after visiting our website. The effect of this profiling is an increase in the targeted ads you are presented with. These targeted ads will not only appear on our website but also on third-party sites like Facebook and other social media platforms. Also, the frequency at which you see these adverts will increase.
Another function of profiling is to influence the kinds of offers presented to you. Certain offers on the website are inspired by specific locations, and with the data we have accumulated over time, we can send these offers to users in the targeted area with similar interests based on their searches.
How your personalised details are obtained
A user's personalised details are collected during their first and subsequent visits to the website. Personalised information can also be obtained when the user interacts with the website indirectly by visiting other third-party sites. We also have your personalised details if you have subscribed to our letters by joining our mailing list. Indirectly, we can access your personalised information through Facebook and other social media sites you use to interact with us.
When you register as our user and give us consent to access your details, we receive the information we need. Where the details are obtained from Facebook, they are seen and represent our data processor or third party. We only accept the personal information you listed in our privacy policy. They do not share any other details with us. We have access to the details you freely and willingly provided when you signed the consent form on our website.
Business partners
Transmission of personalised details
We must transfer your personalised details to an external party, as requested. We can also transmit your personalised information if required by Law.
Data processors
The website uses independent companies as data processors. The companies are mentioned below:
- Tumblr INC (Automatic)
- Reddit INC
- Ontraport LTD
- Google LLC
- Digital Ocean LLC
- Meta Platforms Ireland LTD
- Ongage LTD Amazon INC
- Pinterest INC
- Twitter INC
- Microsoft INC
- LinkedIn INC
- Sendgrid LTD
- Cloudflare INC
Transfer of data to other countries
There are certain situations in which we have to send your personal data to companies not domiciled in the EU or EEA when handling them.
The companies are mainly in the USA, and they are listed below:
- Tumblr INC (Automatic)
- Reddit INC
- Ontraport LTD
- Google LLC
- Digital Ocean LLC
- Meta Platforms, Ireland LTD
- Ongage LTD Amazon INC
- Pinterest INC
- Twitter INC
- Microsoft INC
- LinkedIn INC
- Sendgrid LTD
- Cloudflare INC
According to the EU, the US lacks personalised data security measures. However, the companies we affiliate with, listed above, have been declared safe areas when they became part of the European Union-United States of America Privacy Shield Agreement.
Retaining and deletion of personalised details
The website's retention policy is 5 years. All Log files and personalised details are stored for 5 years, after which they are subsequently deleted.
We keep the user’s personal details only for as long as necessary to fulfil the purpose for which we collected them. The only exception is when we are legally obligated to retain such details for longer. An example of such a legal obligation is the requirement to keep accountancy and financial records for five years starting from the current year.
Rights of users
Users have several rights that can be exercised at any time. To exercise them, users must contact us using the contact information provided in this policy.
- Correction of personalised details: You can correct the wrong personalised information on the website.
- Deleting of personalised details: There are circumstances where you can request the website to delete your personalised information before the website’s data retention period.
- Awareness: You have the right to know how your personal data is processed, and anything else you need to know about how we handle your personal data. However, this right cannot be at the expense of other users.
- Withdrawal: As a user of our website, you can withdraw your consent to the processing of your personal data. This can be either a full or partial withdrawal. When you withdraw your consent, it does not affect any legitimate processing we have already done; it only stops further processing of your details.
- Restriction: You can request a restriction on processing your personalised details. This can only be allowed in exceptional circumstances. After you exercise this right, we can only process your details further with your explicit consent (except for storage purposes), to fulfil a regulatory requirement, or to safeguard public or third-party interest.
- Portability: You can request that your personalised details in our possession be forwarded to you in an organised and systematic format. This format must be readable and easy to transfer to another service provider.
- Right to oppose: In some situations, you can oppose the method by which we process your personalised details, even if the process is done lawfully. You can also opt out of the use of your personal information in our marketing campaigns.
Complaints
We try to resolve user-related issues as quickly and efficiently as possible. Users can reach us by completing a Contact Form on our website. For more information, kindly go through the menu titled “Contact Us” on the website.
It is our pleasure to resolve any issues you encounter when using the website. However, you may also decide to report the problems to a local authority that has jurisdiction over how we use your personalised details or the issues you encounter.
Cookie policy
The original language in which this cookie policy is written is English. However, it can be translated into a different language, depending on the circumstances. When interpreting the translation, if a dispute arises between the translation and the original, the English form takes priority. The exhalecigarette.co.uk (UK site) may also modify this policy at any time, and the changes will become effective as soon as they are published.
What are cookies>
They are small text files saved by a website on your device (smartphones, computers, etc.) when you visit the website. Cookies are created when you visit the website using your browser. They store details like your IP address, location, preferred language, etc. This information allows the website to present you with content customised to your needs. Cookies do not contain viruses or any other malicious code. Instead, they help the website function properly. We use several types of cookies while operating our website.
Using the website indicates that you accept the use of both internal and third-party cookies, but you can delete or block them at any time.
However, when cookies are blocked or deleted, the website's functionality is compromised. As a result, the website may not function as intended, and the user may be unable to access certain content. When you block or delete cookies, the pre-saved information on your preferences stored by the cookies will also be deleted, causing you to be presented with adverts and campaigns that are of no interest to you with high frequency.
As with several other websites, we use Log files. These log files are automatically generated by the website for use. Cookies are stored in Log files on our systems. The data saved in the Log files is shown below:
- Frequently visited pages
- IP Address to know the user’s Location
- The average time the user visits and spends on the website
The Log files help us understand the traffic our website receives from various locations. Although they do not give us the exact location of a user, we can get details about the user's location, such as the town or city from which they are visiting our website. This information is obtained from the IP address saved in the log files.
These Log files also help monitor our cybersecurity measures. We constantly monitor IP Addresses for any unusual activity that may signal a cybersecurity breach on our website. Unusual activities could represent an unauthorised person, possibly a hacker, trying to access our systems.
Log files and the information they contain are retained for 5 years. After 5 years, all the data is permanently deleted. To further understand how your personalised details are processed, please read the website’s privacy policy.
Uses of cookies
Listed below are the ways we make use of cookies on our website:
- To properly understand and record the behavioural patterns of users
- To enhance our marketing strategies
- To ensure the optimal functioning of our website
- To effectively monitor our business partners
Further details on the above can be found below:
- Cookies are necessary to help us understand a user’s behavioural pattern while using the website. Cookies provide us with information about the device the user is using, the ads that led them to visit the website, the time they spend on the website, and their favourite pages. Cookies are also used to accurately analyse advertisements and affiliated third-party links accessed from our website.
- The data stored on cookies enhances marketing strategies and User Experience (UX) on the website. Cookies are used to restrict the adverts shown to our users, so they are only shown adverts that may be relevant and useful to them.
- The data stored using cookies allows us to track the services and adverts provided by our business partners on our website. We can also monitor their fees and commissions.
- Some technical features on the website use cookies to function correctly. Some are also responsible for providing continuous website upgrades to align with each user's behavioural patterns. Cookies help improve the user experience (UX), as returning users no longer have to re-enter their details; these are already stored in cookies along with their other preferences. This gives the user time to explore our services fully and ensures their satisfaction.
Our cookies
We make use of certain cookies on our website, and they are:
| NAME OF COOKIE | COOKIE PROVIDER | USES |
|---|---|---|
| Cloudflare | Cloudflare | These are primarily security cookies we use to protect and enhance the security measures we implement on the website. The cookies also help improve and speed up loading time. |
| Google Analytics | These are the cookies that help analyse your visits to the website. They provide us with your personalised details, such as the pages you frequently visit, the time you spend, etc. |
Cookie retention
Cookies are stored based on their type.
Session cookies: These cookies last only for a session. A session starts when you log in to the website and ends when you leave the website or close your browser.
Permanent cookies: They are stored on a user’s hard drive until they expire, or the user deletes them. They are retained and stored longer and can be set to expire. We use them to collect identifying information about the user, such as their browsing behaviour, language preferences, menu preferences, and other preferences on the website. The cookies provide users with convenient, rapid access to familiar objects, enhancing the user experience (UX).
Flow cookies: We, as the website's owners, use flow cookies to communicate with our internal servers when a user is on the website. They are stored on the website to aid our communication with our servers.
Third-party cookies: These are cookies set up by a different website but placed on our website. We use them to interact with third-party servers, and they are usually retained for 4 to 6 months. Some third parties that use their cookies include Facebook, Google, and other social media pages.
Methods of avoiding cookies
Cookies can be deleted at any time. The user has the right to delete the cookies stored on their device. You can do this when you round up every session on the website or after a specific period. To avoid deleting cookies after every session, you can set your device to automatically disable cookies. You will be notified if the device tries to save a cookie anytime you are on the website.
More information
For more information about the website, please see the Terms and Conditions and the Advertising Disclosure Documents.
Last updated: 25 November 2025
Peter Wilson is the Editor-in-Chief at exhalecigarette.co.uk. He has more than nine years of experience from the iGaming industry and is a valuable resource for everything related to online casinos.
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With an education from the University of Cambridge and while working with iGaming for the last seven years, Stephen has obtained a lot of knowledge about the industry. He usually writes about the different types of online casinos, casino bonuses and various gambling strategies.
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